The iPhone. Best product line Apple ever made?

 

The iPhone is one of the most popular phones in the world. This has been due to a carefully laid out marketing and sales strategy that spans decades and is still going on to this day. Awareness for the product is created through various means ranging from Adverts, apple outlets, massive displays in any store that sells the iPhone, and sponsorships. Apple even makes TV shows today which indirectly act as a marketing tool. If someone watched a show without knowing what apple was, they would inadvertently look it up and end up on the product website of Apple. 

Consumers can try an apple product at any of their outlets. They have staff ready to assist and hype up the product. They have iPhones already plugged in, ready for a customer to use and get a feel of. They hype up the product relentlessly at their product launches and they've created an apple culture in most major countries in the world. 

The apple consumer retention strategy is absolutely brilliant. They have built an entire ecosystem around apple products and if you've become a part of it, it's almost impossible to leave. The iPhone and the Mac computer work seamlessly together, syncing and creating an almost flawless experience.

The apple AirPods currently provide the best sound quality for any apple product. It may even be one of the best-sounding earphones on the market and they only work with Apple. Any other earphones paired with an iPhone don't have the same sound quality. This is also true for many apple services such as the infamous iMessaging that isn't available on any other phone. 

This is the main marketing strategy apple uses to ensure their customers stay in the Apple ecosystem and buy more products. All the products combine together seamlessly. and this ensures that customers keep buying the newest apple products to update their current system as opposed to moving to a new system and break that seamless integration.